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OUR IMPACT

From Commitment to Action

Our impact is grounded in partnerships that aim to create lasting change. We are raising industry standards, empowering consumers, and supporting policies that make a difference worldwide.

Measuring Progress

Our members developed the first-ever global standards for online sale

to prevent delivery of alcohol to minors and those knowingly intoxicated

standards

800 million+ consumers safeguarded by IARD e-commerce standards

Via DoorDash, Deliveroo, Uber Eats, Grab, JINGDONG and others

20%

to be replaced with new KPI

from XXXX to XXXX

98.2%

member compliance with IARD safeguards in digital marketing on platforms, including

Google, Meta, Snapchat

200B+

beer, wine, and spirits product labels carry warning messages

100+

signatories to IARD’s Global Standards Coalition including

Walmart, Spar International, International Chambers of Commerce, Duty Free World Council

Our Global Standards are delivering concrete
progress for reducing harmful drinking.

Global Standards north_east

Promoting moderation among adults who choose to drink

  • Labelling on products
  • Responsible marketing
  • Opt-outs for online marketing
  • Responsible innovation

Preventing underage drinking

  • Backing legal purchase age
  • Reinforcing messages against underage drinking
  • Preventing sales, marketing, and advertising to minors
  • Global standards for digital and influencer marketing
  • Enhancing online age assurance

Tackling harmful drinking

  • Refusing sale, service, and delivery
  • Reducing harmful consumption
  • Supporting consumers to understand their drinking
  • Reducing the illicit alcohol market
More About IARD Actions

Spotlight

From city streets to digital platforms, IARD members are putting responsibility into practice.

Working in Partnership with retailers to STOP! sales to those underage in Japan

In 2000, Japan’s Ministry of Health released data that showed high levels of underage drinking...

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Empowering educators and parents to talk to those underage

The program encourages parents and educators to talk with children about alcohol and its effects on developing brain.

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Read All
Worldwide stories

IARD members continue to work with local partners to deliver innovative programs and campaigns to tackle harmful drinking, prevent underage drinking, and to promote informed adult choices.

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