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Global Standards

From Commitment to Action

Our impact is grounded in partnerships that aim to create lasting change. We are raising industry standards, empowering consumers, and supporting policies that make a difference worldwide.

Our Global Standards are delivering concrete
progress for reducing harmful drinking.

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Promoting moderation among adults who choose to drink

  • Labelling on products
  • Responsible marketing
  • Opt-outs for online marketing
  • Responsible innovation

Preventing underage drinking

  • Backing legal purchase age
  • Reinforcing messages against underage drinking
  • Preventing sales, marketing, and advertising to minors
  • Global standards for digital and influencer marketing
  • Enhancing online age assurance

Tackling harmful drinking

  • Refusing sale, service, and delivery
  • Reducing harmful consumption
  • Supporting consumers to understand their drinking
  • Reducing the illicit alcohol market
More About IARD Actions

At IARD we are raising standards and accelerating action.

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Online Alcohol Sales and Delivery

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Responsible Digital Marketing

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Alcohol in the workplace policies

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Responsible sale and service

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Consumer information on labels

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Influencer marketing

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Partnership with digital platforms

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Responsible innovation

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Latest from our members

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Working in Partnership with retailers to STOP! sales to those underage in Japan

In 2000, Japan’s Ministry of Health released data that showed high levels of underage drinking

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Empowering educators and parents to talk to those underage

The program encourages parents and educators to talk with children about alcohol and its effects on developing brain.

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Worldwide stories

IARD members continue to work with local partners to deliver innovative programs and campaigns to tackle harmful drinking, prevent underage drinking, and to promote informed adult choices.

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