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Global Conversation on Responsibility

Informed choices start with clarity and transparency. IARD offers insights gained through expert analysis, relevant industry trends and global perspectives.

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Latest Press Release

Leading beer, wine, and spirits producers set new standards in responsible digital marketing

01 NOV 2024 | Global effort to embed five Digital Guiding Principles (DGPs) across thousands of brands on platforms including YouTube, Instagram, and X

Dr Ellie Cannon shares tips to support consumers in their efforts to embrace moderation

11 SEP 2024 | Doctor Ellie Cannon sets out a series of easy-to-understand tips for the IARD to promote moderation and responsibility among adults who choose to drink.

IARD launches resources to support workplace alcohol policies

12 AUG 2024 | Four of five empoyers do not have alcohol in the workplace policies in place.

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Media Highlights

Dink driving deaths have fallen in Europe

17 NOV 2024 | Globally, the WHO’s 2023 data shows a modest decline in annual road traffic deaths to 1.19 million, underlining that concerted safety...

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Wine, responsibility, and innovation - bringing it all together in Paris

04 MAR 2025 | Beer, wine and spirits have been around for thousands of years, and will be for thousands more”, said Julian Braithwaite for Vinexposium.

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It is great to see the OECD - OCDE step up its efforts to counter the scourge of illicit trade through the inaugural OECD Forum on Countering Illicit Trade which takes place later this month in Paris.

International Alliance for Responsible Drinking (IARD)

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Dink driving deaths have fallen in Europe

17 NOV 2024 | Globally, the WHO’s 2023 data shows a modest decline in annual road traffic deaths to 1.19 million, underlining that concerted safety...

Read More north_east

Wine, responsibility, and innovation - bringing it all together in Paris

04 MAR 2025 | Beer, wine and spirits have been around for thousands of years, and will be for thousands more”, said Julian Braithwaite for Vinexposium.

Read More north_east

It is great to see the OECD - OCDE step up its efforts to counter the scourge of illicit trade through the inaugural OECD Forum on Countering Illicit Trade which takes place later this month in Paris.

International Alliance for Responsible Drinking (IARD)

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Media Resources

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Our work to reduce harmful drinking

04 APR 2025 | As a members of International Alliance for Responsible Drinking and leading beer, wine, and spirits producers, we have come together for common purpose: to promote informed adult choice and moderation, to prevent underage drinking, and to tackle harmful drinking.

Setting the benchmark for responsible digital marketing!

04 MAR 2025 | 5 Digital safeguards to help prevent marketing to minors

The power of partnership in driving responsible retailing!

15 DEC 2024 | Supported by Asia Pacific International Spirits & Wines Alliance (APISWA) and ABAPI