Empowering Informed Choices

IARD works to tackle harmful drinking and promote understanding of responsible drinking. Guided by the UN’s whole-of-society approach, we work across sectors to help empower informed choices, advance evidence-based solutions, and support shared responsibility.

Highlights

Breaking news, expert takes, and real conversations.

Drink driving deaths have fallen in Europe

Globally, the WHO’s 2023 data shows a modest decline in annual road traffic deaths to 1.19 million, underlining that concerted safety...

Drink driving deaths have fallen in Europe

Globally, the WHO’s 2023 data shows a modest decline in annual road traffic deaths to 1.19 million, underlining that concerted safety...Globally, the WHO’s 2023 data shows a modest decline in annual road traffic deaths to 1.19 million, underlining that concerted safety...Globally, the WHO’s 2023 data shows a modest decline in annual road traffic deaths to 1.19 million, underlining that concerted safety...

It is great to see the OECD - OCDE step up its efforts to counter the scourge of illicit trade through the inaugural OECD Forum on Countering Illicit Trade which takes place later this month in Paris.

International Alliance for Responsible Drinking (IARD)

Actively supporting international efforts to reduce harmful drinking.

What you need to know to stay up to date.

standards

800M+ consumers safeguarded by IARD e-commerce standards

Via DoorDash, Deliveroo, Uber Eats, Grab, JINGDONG and others

100+

signatories to IARD’s Global Standards Coalition including Google, Meta, International Chambers of Commerce, Walmart and Spar International.

Underage drinking has fallen or stabilized in

58%

of countries

66 countries

Trends in underage drinking 2010-2024

200B+ beer, wine, and spirits product labels carry warning messages

98.2%

member compliance with IARD safeguards in digital marketing on platforms, including Google, Meta, Snapchat

Promoting. Preventing. Tackling.

At IARD we are raising standards and accelerating action.

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Online Alcohol Sales and Delivery

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Responsible Digital Marketing

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Alcohol in the workplace policies

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Responsible sale and service

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Consumer information on labels

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Influencer marketing

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Partnership with digital platforms

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Responsible innovation

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Research & Reports

Access to the latest research, independent studies, and expert analysis

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Reviews

IARD reviews of scientific research on alcohol and health and policy topics

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Toolkits

IARD resources to support implementation and evaluation of policies to reduce harmful drinking

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Reports

IARD analysis and insights on global & local trends

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Policy Tables

Living collections of national regulations and guidelines