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Global STANDARDS

Elevating Standards. Accelerating Action.

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Online Alcohol Sales and Delivery

Raising standards in alcohol e-commerce to prevent sale to those underage and drinking harmfully

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Responsible Digital Marketing

"Concrete steps" towards eliminating marketing of alcohol products to minors

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Alcohol in the Workplace Policies

Supporting the development of alcohol in the workplace policies, and tools for line-managers

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Responsible Sale and Service

Supporting retailers and hospitality venues to help prevent sale and service of alcohol beverages to those underage or intoxicated

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Information on Labels

The world’s most iconic beer, wine, and spirits brands to introduce new consumer information on labels

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Influencer Marketing

Setting global standards for influencer marketing of alcohol

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Partnerships with Digital Platforms

Putting in place further safeguards to prevent minors seeing alcohol marketing

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Responsible Innovation

Global Standards for responsible innovation in Alcohol Variants of Non-Alcohol Products (AVNAPs)

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